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, by Robert L. Phillips
Free Download , by Robert L. Phillips
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Product details
File Size: 4674 KB
Print Length: 368 pages
Publisher: Stanford Business Books; 1 edition (August 5, 2005)
Publication Date: August 5, 2005
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B005JTDOVE
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Amazon Best Sellers Rank:
#358,119 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The main strength of this book is that it explains the fundamentals of RM from an economist's perspective. This means that it outlines the value-generating power of RM much more convincingly than a marketing, Operations Research or IT text book could do. And it does so very thoroughly, using mathematics where necessary, but not for the sake of it.Even after fifteen years in RM, I found the clarity of the first chapters refreshing and insightful. I also liked the illustrations and case studies from a variety of concrete business contexts. I found the sections on very airline-specific topics (like overbooking) less valuable, simply because the applicability to other industries is limited, and I generally work in other industries.The book focuses almost exclusively on the logic of RM decision-making; this is absolutely fine, it is an academic text book after all. However, people with the ambition to actually take their company's RM skills to the next level of sophistication will not find much guidance on RM system implementation projects, RM-related processes or issues related to organisation structure and HR management.
a bit hard to read
OK, I am like you, I heard about the concepts, but I am not touch with academics anymore. I was a math undergrad, I have an MS in engineering and a Wharton MBA, but that was a long time ago. I do remember pricing elasticity concepts, but I have not found such a fascinating topic in a long time. Bob Phillips is doing a fantastic job educating the reader to a complex and theoretical field, yet you will ALL find applications in your industry.I urge you to read the book, and start applying the concepts immediately to your industry. I expect applications way beyond the obvious airline and banking industries. Please learn about PRO (price revenue optimization), and yield management.
very helpful textbook for my class
Great bookgreat
Mind intriguing and interesting to read
usefull if you are about to set up pricing dept in your company
I'd read most of this a few years back and had always planned to write a review. Recently bought the kindle edition and enjoyed re-reading many sections.An excellent contribution to management science. It's at the ideal level, technical enough to provide an appreciation for the nuts and bolts, but not so much that one looses the overarching theme/big picture. That makes use of these systems more likely to be adopted, as practical and understandable ideas available to management.
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